How Blogging Turbocharges Your Online Business
Why is blogging now so important for your health supplements website?
Picture this.
You walk down the high street of your town once a week past a row of five shops.
Every week four of these shops have a new display in their front window. But one shop just keeps the same display week after week, month after month.
What message does this send you?
The four shops constantly updating their stock are finding out what their customers want, and then making an attractive display in their front window to try to entice old and new customers to come in.
In short, there’s life and movement in those four.
The fifth shop, however, is just a dead duck floating in the river. Because its front window never changes you get the impression its stock is always the same, that it’s stuck in some kind of time warp.
Which of the shops are you more likely to enter, browse in and buy products from?
The answer’s obvious – the shops that constantly change the content in their window display.
Your online health supplements business is just the same.
Either keep your website static, month after month, because of the time and effort involved to improve it. Or follow the lead of those online businesses that discover what their customers want, and constantly add fresh content to boost their flow of web visitors (“web traffic”).
The choice is yours.
Online visitors soon lose interest in a website that never changes. They’re impatient and always on the lookout for sites with new content that offer solutions to their problems.
One of the best ways to keep adding fresh content to your health supplements website – which provides answers to questions web visitors ask – is by adding a blog.
7 Reasons Why Your Health Supplements
Business Needs a Blog
1. Aids Search Engine Optimization
The search engines will “crawl” your site more often if you regularly add new content. This in turn gives you more exposure on the Worldwide Web. And more exposure means more web visitors.
Do your keyword research, SEO copywriting and website optimization well and the more pages (blog posts) you get ranked in the various search engines, the more traffic will flow to your site.
Updating your blog posts regularly shows your visitors you’re dedicated to your products and industry. Make your posts relevant to visitors’ interests and needs and they’ll keep coming back – like a bee to a flower that constantly produces fresh nectar.
And well-written blog posts will get other websites linking to your website. This helps to improve your rankings in the search engines and increase the flow of traffic that comes to your site.
The more quality inbound links your web pages have from other websites (vital for search engine optimization), the closer to page 1 your pages will rank in the search engine listings.
2. Positions You as an Expert
By blogging intelligently on your subject area you position yourself as an expert.
Web visitors who read your content-filled, knowledgeable posts see you as someone who knows what she’s talking about. This makes them want to come back for more.
Also, if your visitors see you as an expert in your field, they’ll probably tell their friends, who’ll tell their friends, and so on. Your reputation will soon grow and help multiply your web traffic.
3. Builds Your Relationship With Your Web Visitors
Blogs have a field where visitors can leave comments after reading each post. By replying to these comments you start to build a relationship with people who may well become your customers.
Visitor comments also help you see inside your visitors’ minds so you get an idea of what they think about your blog post or business.
This is valuable because you can then tailor future posts to answer questions your visitors may be asking.
4. Strengthens Your Social Media Strategy
Link your blog to your Facebook and Twitter accounts and you start to build your online social media network.
You communicate messages that would otherwise not be heard (from the static pages of your website) – info about your new products or services, industry news and media reports about your business.
Each time you write and upload a new blog post, mention this on your Facebook page and Tweet about it. Also notify many of the other social media sites. If your post is interesting and well written, it may create buzz, which will bring you a huge amount of web traffic.
And the more good quality traffic you have, the more money your online nutritional supplements business will make you.
5. Differentiates You From Your Competitors
If yours is the only UK organic coconut oil website that has a blog, you’ll outstrip your competitors who have no blog.
Your blog helps you draw many of the potential customers your blogless competitors could have had.
Having an online health supplements business is like competing in a race with thousands (or hundreds of thousands) of other competitors. Add a blog to your website and you get an extra pair of legs – you’ll run much faster and snatch the prize from your weaker competitors!
6. Helps to Build Your Brand
By blogging regularly (preferably at least twice a week) you reinforce your business’s brand and strengthen your online presence.
The more high quality, search engine optimized blog posts you put out, the more of these will appear over time in the search engine listings. And this will in turn help to push your products or services to the forefront of the minds of people surfing the web looking for the kinds of solutions you offer.
7. Multiplies Your Sales
Choose your keywords (also known as “key phrases”) well before you write each post. Then insert them in strategic parts of your meta tags and blog text for the search engine spiders to find them.
Insert a few of the low- to medium-competition keywords (with a good level of search traffic) your potential customers use when looking for solutions to their problems, and a reasonable chunk of your target market should find and read your posts.
Strike a chord with your readership through this content, and your volume of readers will increase – and so will your sales.
The beauty of including a blog on your business website is that you regularly increase the content on your website, which the search engines love.
The more high quality content on each of your blog posts, the higher your posts will rank in the search engine listings.
And the closer you get to position 1 on page 1 for a blog post, the more people will click through not only to your post but also to the other pages on your website.
Multiplied high quality traffic explodes your online sales!
Conclusion
Can you afford NOT to begin blogging for your business, when so many of your competitors have blogs … and daily divert sales away from you? Sales you could easily have made if you too had a regular blog.
“But I don’t have the time for blogging twice a week!” you say.
Then why not hire me?
I’ll write you a keyword-enhanced thousand-word blog post twice a week. That’s eight new pages of content on your website each month, or 48 new pages of content added every six months.
Imagine how that will help your search engine rankings, build relationships with new customers and increase the traffic that comes to your health supplements website!
And each time a new blog post appears on your website, you link to this from your Facebook and Twitter accounts, which could skyrocket your number of website visitors.
The higher your traffic the more sales you’ll get.
