Unfortunately an "about page" can easily turn into one of those evenings.
So I'll try to make mine a bit different. Yes, I'll write about myself, but I'll also show you how my skills and strengths will benefit YOU… when you hire me.
First, my university degree in Psychology and English Literature will do the following for you:
• Because I understand human psychology, my web copy will scratch your visitors where they itch, and glue them to your page.
• My storytelling ("storyselling") and the way I arrange the words into a slippery downhill shute will help your web page get the sale, and KEEP ON GETTING THE SALE…
Secondly, since 2005 I've studied the work of copywriters such as David Ogilvy, Eugene Schwartz, John Caples, Clayton Makepeace, and many more. I've written their sales letters out by hand and internalized the way they think.
I've also worked through many books and courses, such as the American Writers & Artists (AWAI) course Copywriting 2.0: Your Complete Guide to Writing Web Copy that Converts, by well-known online copywriting expert Nick Usborne.
Nick personally mentored me for three months.
Plus I've worked with the legendary Drayton Bird, who hired and paid me to write a direct mail letter for him.
“A Rare and Valuable Find”
“Eldo Barkhuizen has two important qualities rarely found in the same copywriter.
“First, he writes in an engaging and persuasive manner.
“Second, he writes with absolute precision.
“It’s that combination of persuasion and precision that makes him such a rare and valuable find.”
~ Nick Usborne, author of Copywriting 2.0: Your Complete Guide to Writing Web Copy that Converts
So when I come to write your online copy, all my hard-won (and costly) knowledge assembles the words on your page and gets you the results you want.
Thirdly, as a former English teacher I'll ensure the copy I write for you is free of spelling and grammatical mistakes. Few things turn sophisticated readers off as fast as a web page strewn with boulders.
“Stirring up Emotions”
“Eldo sent me the autoresponder message mere hours after I had provided him the details of what I wanted. And although I didn't give him much to work with, he created a highly professional, highly emotional message that I can definitely see moving my readers to take action.
“To say that it was well-written would be a grave understatement. Eldo has fantastic command of the English language, especially when it comes to stirring up emotions in the reader.
“If you are looking for someone to compile a series of effective autoresponder messages, then I highly recommend you consider his services.”
~ Kate Dunn, Internet Marketer
And another thing you can be sure of – I'll never accept your money and do a second-rate job for you.
I want your copy to succeed (get you sales), because your success is my success.
So go ahead and hire me today… before your competitor does.
“An Excellent, Reliable Service”
“Mr Barkhuizen provides an excellent, reliable service.”
~ Dr P.P. Duce